Open a business homepage. The first line says: “We are a forward-thinking organization committed to innovative, customer-centric solutions.” You read it again. Still no idea what the company sells. Scroll down. There is a paragraph about the founders. Then awards. Then company values. Then a photograph of the office. Eventually, somewhere near the bottom, you discover what the business actually does. Donald Miller would say the company has made a basic storytelling mistake. It has made itself the main character. Building a StoryBrand is a marketing book built around a simple correction: The customer is the hero. The business is the guide. That one change affects almost everything about how a company communicates. Start by Looking at the Page Like a Stranger A business owner knows too much. They know why the company was founded. They understand the industry terminology. They know what each service includes. They know why the product is different. Visitors do not. A visitor arr...